The goal of this campaign is to position OkCupid as the most progressive dating app in the US by highlighting its unique selling points such as inclusivity, the expert matching algorithm, dating app for everyone, gender fluidity, and non-monogamous dating.

In the Los Angeles-based studio, Joli Inc. is producing social media assets designed to showcase OkCupid’s progressive values and attract new users to the dating app. In addition to in-house productions, Joli Inc. collaborates with well-known creators to produce content that aligns with OkCupid’s brand message. To increase the reach of these assets, Joli Inc. handles all community management for the OkCupid TikTok account. The agency’s paid social team is responsible for pushing media and driving engagement, app installs, and registrations.

The campaign has proven continuing success, generating massive reach in a limited timeline. The social media assets produced by Joli Inc. not only helped position OkCupid as one of the most progressive dating apps in the US but also attracts new users to the platform. The collaboration with well-known creators helped to increase brand awareness and drive engagement in the form of likes, comments, shares, and saves.